Elizabeth Long
Owner & head patternmaker
Drafts and grades every pattern, handles wholesale and press, answers the phone more often than she means to.
Our Story
How a single apron pattern turned into a nine-person cut-and-sew shop — and why we have stayed deliberately small.
Elizabeth Long drafted the first Dougherty Apron on butcher paper in October 2009 and sewed the first forty units herself on a secondhand Juki. They sold to three restaurants and a farrier. The pattern has been revised twice since — the strap angle in 2012, the pocket bar tack in 2018 — and both revisions came from customers telling us where the garment gave out.
We bought the front half of a 1940s brick building, put in better light, and hired two sewists from a shuttered uniform plant in Sylvester. The chore coat pattern came out of that year, largely because the crew wanted something to make in the slow months between apron seasons.
We had been repairing garments quietly for years. In 2018 we wrote it down: two years of free repair on anything we made, shipping covered one way, no receipt required if the maker tag is still legible. It costs us roughly 1.4% of revenue and it is the single best thing we have ever done for retention.
Nine people. Four industrial machines and a bar tacker. Around 3,400 garments a year, shipped to 48 states. We do not run flash sales, we do not run a loyalty program, and we have turned down two wholesale accounts that wanted volumes we could not sew without hiring people we could not keep busy in January.
Duck canvas is milled in North Carolina. Denim comes from a mill in Georgia's northwest corner. Thread is Tex 70 bonded polyester from Tennessee. Brass hardware is stamped in Rhode Island. Boxes and tissue are recycled kraft from a converter in Macon. We publish this because customers ask, and because a supply chain nobody will name is usually one nobody wants to.
Small enough that you will probably speak to one of these people if you get in touch.
Owner & head patternmaker
Drafts and grades every pattern, handles wholesale and press, answers the phone more often than she means to.
Production lead
Runs the cutting table and the weekly schedule. Fifteen years in southwest Georgia apparel plants before joining us.
Repairs & finishing
Every garment that comes back for repair goes across his bench. Also sets all hardware.
Orders & shipping
Packs, tracks and answers most of the email that arrives at our inbox before noon.
549 Locust Street, Albany, GA 31701. Retail counter open Monday to Friday 9:00–17:30 and Saturday 10:00–14:00. Call ahead if you want a fitting — we will pull sizes before you arrive.